Paddy Power is Ireland's biggest and most successful bookmaker. It conducts business through a chain of licensed betting offices along with operating Ireland's largest telephone (Paddy Power Dial-a-Bet), online (paddypower.com), casino (paddypowercasino.com) and poker (paddypowerpoker.com).

The company also markets its services in the UK and is a publicly quoted company, listed on both the Irish and London Stock Exchanges (www.paddypowerplc.com).

Paddy Power, founded in 1988 by the merger of three existing Irish high street bookmakers, takes an unconventional approach to betting and gaming believing them to be firmly rooted in the leisure and entertainment space.

As such its mission is to make 'risk-based entertainment' more accessible and fun. It offers customers an unparalleled betting experience that is great value, great fun and has the best service.

Through this strategy the company has developed a strong reputation as "The Punter Friendly Bookmaker" and has become renowned for its unique "Money Back Specials".

Paddy Power is also an industry leader in cutting edge, humourous advertising, examples of which can be viewed at www.pp-gallery.com

http://www.paddypower.com/